Once Upon a Picture Book
Writing and Illustrating Picture Books with Beatrice Blue

*Writing and illustrating picture books*
An 8-week course
In this 8-week course, students will learn the fundamentals of creating a picture book from the first idea to the finished book. We’ll start from an idea and learn all the necessary steps to write and/or illustrate a picture book.
Through lectures, demos, and exercises, students will work on their stories and will learn how to create and present a strong project, what to do with it and how to publish it.
The program will be focused on:
- Setting up your artistic goals / tasks / projects for next 8 weeks.
- Self expression in visual storytelling.
- Best practices and challenges when facing a picture book project by yourself.
- Differences between types of books to illustrate and write.
- How to pitch and put together an idea for an original picture book.
- Structuring time, meeting deadlines.
- Phases of a picture book project.
- Composition, colour theory, light, design. Digital vs Traditional art.
- Character clarity and narrative. Strong design, composition and colours.
- How I address structure, design and workflow in my picture books.
- The importance of the sketchbook.
- Developing a strong portfolio.
- Illustration and writing exercises.
- Publishers, agencies and how the money works.
- The art of exploring.
- Social media's role.
- Group discussions about all the above's different topics.
- Guest live talks and visits from some of the best Picture Book artists in the industry. Including Q&A.
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Duration:
8 weeks
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Date & Time
Every Monday, starting on July 7th, 2025 from 5-8pm (GMT+1)
Class recordings will be available. -
Skill level:
All skill levels are welcome.
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Personalised feedback
You will receive personal feedback each week and, if you wish, develop your project or portfolio with me.
Spots are limited to 17 -
Format:
3 hour live classes with combination of lectures, demos, and conversations.
Recordings will be provided within 24 hours of each class and will be available to rewatch for 6 months.Students will each have their own space to communicate and share their work with me.
Feedback will be sent individually each week.
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Materials:
Any digital or traditional media is welcome. Feedback will be given digitally.
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Communication:
There will be a Discord channel for us to share our work, share inspiration, links to all the documents shown during class, questions, etc.
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Language:
The class will be taught in English, with available subtitles.
Personal feedback can be available in Spanish too.
Breakdown
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Week 1: Introduction. We'll have an important chat about publishers, agencies and how the money works.
Introduction to how to pitch and put together an idea for an original picture book.Week 2: Structuring out time and work. Phases of a picture book project. First approach to writing.
Week 3: Self expression in visual storytelling. Character design research.
Week 4: Visual research and exploration. Taking the time to explore how our book is going to look like. Making a first dummy with visual ideas.
Week 5: Illustrating a book. Composition, design and narrative.
Week 6: Colour composition and theory. Light and design principles. Digital vs Traditional art in Picture Books.Week 7: Cover design. Pitching/sending our Picture books to print.
Week 8: The art of exploring. Wrap-up class. Show and tell of our projects. Q&A.

Beatrice Blue
Picture book class 2025











